Nigerian singer Mercy Chinwo has taken her music to South America, drawing thousands of people to a major concert in Suriname.
The performance represents another example of Nigerian music's expanding international reach, with African artists increasingly building audiences far beyond traditional markets.
African Music Is Travelling Further
For years, African artists primarily toured Europe, North America and neighbouring African countries.
That is changing.
African music is increasingly finding audiences across Latin America, the Caribbean, Asia and other emerging markets.
Live Performance Matters
Streaming can introduce an artist to a new country.
A concert turns that digital relationship into a physical community.
That makes international touring an increasingly important part of the African music business.
The Wider Afrobeats Opportunity
Nigeria's music industry continues to benefit from global interest in African sounds.
But the opportunity extends beyond Afrobeats itself.
Artists working across gospel, Afropop, Afro-fusion, highlife and other genres are also finding international audiences.
The global African music story is becoming much bigger than Nigeria's traditional international markets.
Suriname is another example of where African music can travel when artists are willing to look beyond the obvious destinations.
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